Service
A generator that hasn't been serviced can still fail on the one day you actually need it — routine maintenance is what catches a dying battery or clogged filter before an outage does.
Standard maintenance covers oil and filter changes, battery testing, spark plug or injector inspection, checking the transfer switch, and confirming the weekly self-test is running and passing.
Maintenance extends reliability but doesn't prevent every failure — a unit still needs the weekly self-test monitored between service visits.